One billion hours of video are seen on YouTube every day, yet few people are aware of this fact. Let’s face it, watching videos on the internet is something we all like doing. Web videos have been more popular in recent years, and by the end of 2018, video traffic is expected to account for 80% of all internet traffic. Now that for Youtube vs IGTV obviously You Tube offers the best result, you can expect the best there.
Customer behavior is influenced by videos on a regular basis, not only when they watch engaging or trending films. Consequently, YouTube has become one of the most successful methods for attracting new customers online and enhancing your company’s brand awareness.
In this blog post, we’ll look at how YouTube has come to popularity in recent years and how it may be used as a marketing tool.
It’s no secret that YouTube has overtaken television as the most popular medium
Netflix and Hulu are becoming more popular as alternatives to traditional pay TV providers like Comcast Xfinity and Time Warner Cable. The new YouTube TV service, on the other hand, promises to revolutionise the way people watch their favorite television series.
Like a regular cable package, YouTube TV gives subscribers access to a large range of television channels, including live sports. For this reason and the fact that cloud-based DVR recordings may be viewed, it’s on par with streaming services like Netflix.
- Since the launch of YouTube TV, the number of people watching broadcast television on YouTube has increased by double.
- Although consumers may not be watching television on YouTube, they are still flocking to their favourite YouTubers and channels to view the content that they find most interesting.
- Thus, influencer marketing is becoming increasingly popular, with YouTube influencers being just as likely to influence consumer purchasing decisions as celebrities.
Specifically, and more crucially, how does this apply to digital marketing and your business?
Here are three of the reasons why:
- YouTube’s video content reaches more people in the United States than any cable television network.
- YouTube vloggers are a career goal for the future generation, Generation Z.
- According to a Pew Research Center poll.
- 3 times more attention is paid to online video commercials than to conventional television ads.
You may want to consider investing in online video marketing in the near future if your budget allows for it, especially if you’re targeting Generation Z customers. An online video ad can be monitored far more rapidly than television ads, and it has the potential to provide a larger return on investment as well.
Assisting clients in making purchase choices with the usage of YouTube
How many times have you gone to YouTube after hearing about something from a friend or family member?
Your customers may learn more about your products on YouTube than they would from a recommendation, which can lead to increased in-store sales. This is one of the finest benefits of YouTube.
60% of shoppers have used YouTube to assist them decide on a purchase
Make how-to videos and upload customer testimonials about your products or services to stay one step ahead of your competitors. You’ll make it easier for your customers to find out what they need to know about your business before they buy from you.
How-to films on easy topics like how to mend a flat tyre will help your customers who are in need of assistance, such as a mechanic. An alternative is to use before and after photos and videos of your clients’ hair sessions if you own a salon.
Affecting Local Search Results Is YouTube
YouTube has now overtaken Google as the second most popular search engine on the globe, as consumers search and watch a billion hours of video every day. Additionally, YouTube channels and videos may aid in boosting your website’s SEO value and making it more visible in search results on search engines like Google and Bing.